Work
Programs
Logos and titles for shows and content on YouTube and digital platforms.
Logos and titles for shows and content on YouTube and digital platforms.
Vast meanings… in two words
“Khulasat Al-Tafsir” (The Essence of Exegesis) is a program by Sheikh Hassan Al-Husaini, produced by Al-Husaini Academy, explaining the Holy Quran in short, clear episodes. It began with Surat Al-Baqarah in twenty-nine episodes.
The challenge was for the title to carry the program’s own idea: gathering vast meanings into a brief phrase without losing their depth or dignity.
So the two words form one cohesive composition, the letters interlocking into a balanced mass, while the upright letters rise steadily and the endings curl into soft curves that give the word movement and life.
I wanted the title to be like an essence itself: small in space… rich in meaning.
Gold against the dark gives the name a calm light worthy of the Book of God, and of a circle of learning where students gather.
The dignity of Hadith… in a reassuring letter
“Al-Arbaeen Al-Bukhariya” is a program by Sheikh Hassan Al-Husaini studying forty hadiths from Sahih Al-Bukhari. It opens with an introduction to Imam Al-Bukhari, who recorded for the Ummah the authentic sayings of the Prophet ﷺ.
The challenge was for the title to carry the dignity and trustworthiness of the science of Hadith, while staying clear and approachable, readable by a beginner as much as a student of knowledge.
So the two words sit on two balanced lines with steady, clear letters, the alifs and lāms rising in an orderly row like an unbroken chain of narration, and the endings flowing calmly without excess or ornament.
I wanted the letter to be like an authentic narration: clear, connected, and reassuring to whoever reads it.
Gold on deep blue gives the title a quiet gravity worthy of a gathering where the words of the Messenger of God ﷺ are recalled.
Letters standing tall… like the opening verse
“Salou Al-Tarikh” (Ask History How Much Glory We Wrote) is a nasheed produced by “When You See the Voice”, with voice-over by Khaled Alnajjar, performed by Nayef Al-Sharhan and Ahmed Al-Nafees, with lyrics by Ahmed Abdelmoneim.
The lyrics are all pride, dignity and racing toward greatness, so the challenge was for the title to carry that spirit at first sight, before a melody is heard or a verse is read.
The alifs and lāms stand tall and upright, rising in one row like raised banners or monuments of glory, while the lower letters stretch wide and steady, carrying the whole word like firm ground beneath that structure.
I wanted the letters to stand the way the nasheed’s meaning stands: tall… bowing to none but God.
The title shines in bright silver at the center of the image, the first thing the eye sees, just as the opening verse is the first thing the ear hears.
A name that asks… in a calm letter
“Socrates” is a podcast by Thmanyah, hosted by Omar Al-Juraisi. It takes people’s questions about Saudi Arabia’s transformation and puts them on the table of the leaders driving it. This logo was my first collaboration with Thmanyah.
The challenge was for the name to carry the spirit of the show: a serious conversation built on questions, yet close to people and free of pretension. The name comes from a philosopher known for his questions, so its lettering had to be confident and calm at once.
The word is short and clear, its horizontal strokes flowing with a contemporary presence, and its endings bend softly, closer to conversation than to speech-making, in keeping with Thmanyah’s simple visual identity.
I wanted the letter to be like a good question: simple in form… deep in effect.
The logo sits in pure white, resting lightly on the host’s portrait without crowding it, as a question sits on the table waiting for its answer.
Night talk in verse… a letter at ease
“Asmar” is a podcast by Mics, hosted by Faisal Al-Shahrani, Hammoud Al-Sahoud and Abdullah Al-Anazi: spontaneous literary evenings that bring together the beauty of poetry, ease and humor.
“Asmar” are the night conversations friends share, so the challenge was for the logo to carry the warmth of that gathering: elegant enough for poetry and literature, and as close to people as an evening among friends.
In such evenings, talk moves between those sitting together; one starts a thread and another carries it on. So we relied on the extensions and kashidas that Taʿlīq script is known for, letting the word stretch and connect the way conversation stretches and connects between friends.
We even reshaped the diacritics: the small sīn, the fatḥa, and even the sukūn itself became moving marks going back and forth, like waves of conversation in the stillness of the night, or people passing the thread of talk between them.
We made even the sukūn (the mark of stillness) move… because in Asmar, the talk never rests.